It was spreading like wildfire and was a situation much bigger than I could possibly confront.” The prevalence of knockoffs is part of the reason why D’Lish doesn’t see herself as synonymous with the meme, even though, in a way, she started it. “That quickly escalated into thousands of sellers around the world using the photos that I had taken of gowns that I made and then more and more knockoffs coming from all corners of the globe. “It began with an avalanche of messages-very kind people asking, ‘Do you know that this store is using your photos?’” she says. Knockoffs followed shortly after the I’m gonna crumb shirt and I love this internet popularity. At $500, D’Lish’s robes are not a budget option.
